Steve Jobs Was the World’s Greatest Salesman Because He Answered the 1 Question on Everyone’s Mind

(Source: I’m looking at an intimidating 800-page binder as I write this article. It contains confidential information about a new product category. When I prepare the company’s leaders to launch the product, I’ll be thinking about a technique Steve Jobs and Google co-founders Larry Page and Sergey Brin used brilliantly: Don’t start […]