It’s the big day. The one she’s been looking forward to since accepting the job at your company. She walks into the building, is greeted warmly, and led through an onboarding session that focuses on…what? That’s up to you. And the choices you make can have a direct impact on how long your new employee remains with your company.
The importance of onboarding really can’t be overstated. It is what employee experience experts Chip and Dan Heath call a “peak moment”—one that can heighten a person’s sensory emotions surrounding their new job. Depending on the experience, that emotion might be elation for making a solid career move, or it could be fear of choosing the wrong company. And whatever that impression is, it will color their perception of your culture for years to come.
Today’s talent demands perks that range far beyond the paycheck. They want to feel a sense of purpose and belonging when they come to the office. They expect to be inspired by a company that has a larger vision for the good they can do in the world. It’s a tall order, to be sure, which is why creating an onboarding experience tied not only to processes, but to purpose, is key.
Purpose from day one
It’s time to approach onboarding from a purpose perspective. Which is not to say that you should toss all the process-focused onboarding components out the window—getting new hires up to speed on how to function efficiently within the company remains the main goal. But there are ways to infuse purpose and culture into the experience.
Take the opportunity to infuse the impact your company makes on the world into your standard onboarding information. For example, one company that specializes in connecting businesses with freelance workers around the globe would share thank-you notes sent by successful freelancers. When new hires heard firsthand from a father in Pakistan who could finally afford to send his girls to school because of the work he found on their platform, it created an instant sense of purpose. And that purpose would inspire every new employee in a way that ordinary perks can’t.
How you onboard is an employee’s first real experience with your company culture.
How you onboard is an employee’s first real experience with your company culture. Are you going to show up as a modern, digitally driven organization? Or will your employees spend their day slogging through manual tasks and filling out forms, killing productivity on day one? When what you truly need to deliver is an exciting look into what their new career holds and a purpose with which they can truly connect. Do that, and you’ll engage and inspire from day one.
To discover more about the power of purpose in the workplace, check out the data featured in Purpose is the Ultimate Perk. You’ll also find more powerful ways to give your employees the meaningful work they crave.
Explore more and learn how ServiceNow can help create a seamless onboarding experience.
More Info: forbes.com