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Coca-Cola Releases New Drinks Aimed At Generation Z

(Source: forbes.com)

With plans to attract and engage Generation Z, Coca-Cola is releasing a new lineup of drinks, part of its evolution to become a “total beverage company,” according to an interview with Susan Gambardella, VP of convenience retail for Coca-Cola North America.

The products debuted at the 2018 NACS Show in Las Vegas. Coca-Cola’s focus is on convenience retail, the type of stores Gen Z is said to make 7.8 trips to per month, making it “a hotbed of innovation and the optimal environment to showcase a variety of beverages,” Gambardella said.

With 51% of these trips involving a beverage purchase, Gen Z is thirsty for a wide selection, including increased demand for cold brew coffee, which has seen 117% growth in the past 12 months, according to information obtained from Coca-Cola North America.

The new drinks:

Far Coast® Cold Brew Coffee

Expected availability: April 2019

What is it? 8.8-oz single serve Far Coast Cold Brew Coffee, available in three blends, Far Coast Cold Brew Ethiopian single source, Far Coast Cold Brew Signature Latin American Blend, Far Coast Cold Brew Café con leche (Milk & Sugar with Signature Latin American Blend)

Minute Maid® Tomato Juice Blend

Expected availability: Q1 of 2019

What is it? a 100% vegetable juice blend of tomato, carrot, celery, cucumber and beet juices, with 70 calories, 100% daily value of Vitamin C, and 140% daily value of Vitamin A per bottle.

smartwater alkaline

Expected availability: available regionally in 2018, nationally March 2019

What is it? an addition to the smartwater lineup; the difference is that it has been ionized to ensure the pH level is 9+

smartwater antioxidant

Expected availability: available regionally in 2018, nationally March 2019

What is it? a vapor distilled water beverage infused with selenium and electrolytes for taste

Other potential product ideas from Coca-Cola include a CBD wellness drink, which could help widely diminish the stigma associated with cannabis in the U.S.

Gen Z was born from the mid-90s to early 2000s and made up 25% of the population in 2015, more than Baby Boomers, according to a Forbes article. It seems Coca-Cola will do whatever it takes to quench the thirsts and healthy mindsets of Gen Z, even if it means forgoing a reputation for ‘classic’ drinks.

More Info: forbes.com

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