Fantasy plays a big part in entrepreneurship. You have to be crazy to start a company, the cliché goes, and there’s more than a little truth in that. Delusions of grandeur fuel many a startup slide deck. If entrepreneurs truly knew what they were getting into, fewer would make the leap. Maybe that’s what the scooter people thought: The more you know the rules, the more you’ll feel compelled to play by them–and that’s no way to build a breakout company.
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