Build-a Bear Workshop Just Did Something So Crazy It Had to Shut It Down Almost Immediately (Yes, Customers Weren’t Happy)


If you aren’t familiar with Build-a-Bear Workshop, the company was founded in 1995 by Maxine Clark, former president of Payless ShoeSource. Clark’s idea for a new business (inspired by the 10-year-old daughter of a friend) allowed kids to make their own stuffed animals, something that was completely new to the industry. The company became a huge success, spawning more than 400 stores worldwide. However, there was trouble on the horizon. Annual sales were about $358 million in 2017–down significantly from a high of $392 million in 2014.

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