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Cardi B’s Debut Album Goes RIAA Platinum

(Source: www.forbes.com)

Mere months after its release, the debut album by Cardi B has officially reached a major sales milestone.

The Bronx rapper’s Invasion Of Privacy may have only dropped this past April, but it now boasts platinum certification from the Recording Industry Association of America, signifying 1 million units in sales and sales equivalents such as on-demand streams.

Notably, Invasion Of Privacy earned the RIAA’s gold sales award on its actual release date thanks to a technicality. The breakout performance of lead single “Bodak Yellow” in the nearly ten months prior to the album’s release essentially qualified the corresponding full-length. Cardi’s album topped the Billboard 200 chart shortly thereafter, with 255,000 equivalent album units in its first full frame. It remains a fixture there, currently holding the No. 6 position.

This latest mark of success for Invasion Of Privacy comes shortly after a series of significant wins for Cardi B’s music. Her bilingual single “I Like It” with Latin artists Bad Bunny and J Balvin reached No. 1 on the Billboard Hot 100 just last week, still going strong this week at No. 3. That track last scored RIAA platinum certification in late June as did her single “Be Careful,” which now holds the No. 48 spot. Around the same time, “Bodak Yellow” jumped to 6x platinum, while follow-up track “Bartier Cardi” leveled up to 2x platinum.

Given those sales awards and chart appearances, the platinum nod for Invasion Of Privacy seemed inevitable. The potent performance of “I Like It” since that certification sets Cardi’s album well on the path towards double-platinum. At Spotify alone, domestic streams of the track amount to over 8 million weekly plays. At iTunes, it has proven a mainstay of the upper reaches of its Top Songs chart, which reflects digital download sales there. A song of the summer contender, “I Like It” appears to have plenty of successful weeks ahead.

As per Nielsen’s Mid-Year Report, Invasion Of Privacy logged the year’s third-biggest sales for albums, with over 1.1 million units. That designation, of course, came prior to the release of Drake’s Scorpion, which will reconfigure those rankings well before the close of 2018.

Beyond her own singles as a lead artist, Cardi continues to excel as a featured one. Her latest entry as a guest on Maroon 5’s “Girls Like You” peaked at No. 4 on the Hot 100 last week. Her “Finesse” collaboration with Bruno Mars reached No. 3 there, earning 2x platinum from the RIAA. Teaming with G-Eazy and ASAP Rocky, their “No Limit” claimed a No. 4 peak back in January and went RIAA triple-platinum by late March.

More Info: www.forbes.com

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