Soylent may have been a polarizing powdered drink when it first went on sale four years ago, but it’s clearly developed a following outside of the startup world as a drink that’s said to be a substitute for a meal. And it may have truly hit the mainstream market now that it’s available at Walmart.
Its maker, Rosa Foods, announced Wednesday it has signed a deal to get Soylent in 450 of the big box stores across the US. Soylent CEO Bryan Crowley says the move is, “a significant step in providing more ways for consumers to get access to our brand.” Walmart locations will stock the ready-to-drink bottles in “Cacao,” “Vanilla Latte,” and “Coffiest” flavors.
Whatever you think of the taste or concept, Soylent says it’s been popular enough to land the top spot on Amazon’s Grocery list in January — this, in spite of the past few years where Soylent had to recall some of its products for making people ill. Soylent products have also been in 2,500 7-Eleven stores, and the company says Soylent is now available in 14 states. If you don’t live in those states, you can buy it online and decide for yourself whether you prefer it to a traditional meal.
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