For the record, even though it’s been over a week I am still basking in the glow of the Eagles Super Bowl Victory. And yes, I realize you probably don’t care. What you may care about, however, is the fact that following the Eagles win, social and messaging apps were flooded with memes, stickers and GIFs from Eagles fans sharing their unabashed joy, and Pats fans who found themselves unusually quiet.
The volume of social media posts leading up to, during and following the SuperBowl increases every year. This past Sunday approximately four out of five viewers (170 million people) engaged with social media during the Super Bowl, with a high percentage of those people also chatting about the game in mobile messaging.
As I talked about in my post last week, with 30-second TV spots now costing an average of more than $5 million, smart brands today are taking a holistic, omnichannel approach to fan engagement. This not only includes the integrated marketing mix and social media but also channels that are at the core of how consumers communicate: mobile messaging, stickers, GIFs, live streaming and other forms of expression.
So with that backdrop in mind, let’s take a look at some of the top performing content and memes leading up, during and following the Super Bowl:
Top Trending Content and Memes
While Patriots fans shared more than twice as much content in mobile messaging leading up to the game, Eagles celebratory fan content spiked following Super Bowl LII, according to a new trend report released by Emogi, a content platform for mobile messaging. Eagles fans shared 13 times more content after the game than before. Fans on both sides were chatting and more active after the game, as Super Bowl-themed stickers overall saw 6 times more shares.
The most shared Eagles stickers in messaging on Game Day were “Fly Eagles Fly,” QB Nick Foles and the Eagles Kissing the Trophy. After the game, Patriot fan sentiments noticeably shifted to share angry Tom Brady stickers, ahead of other Pats content.
More Info: www.forbes.com
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