Marketing is constantly evolving. We see new platforms, tools, tactics and training coming around just about daily. It can be frustrating and downright stressful to stay on top of all the changes and still be an effective marketer.
Below are five habits I’ve learned personally and from some of the top marketers in the game.
Always be optimizing.
To maintain a competitive advantage in the increasingly noisy digital world is to practice proactive optimization and testing. This approach will help you keep low moments to a minimum, make you smarter and help you better connect with your audience and make smarter marketing decisions. You need to get in the habit of always testing and working to improve.
With testing, nothing is off limits. Colors, layout, text, offer, images and visitor flow on site are all worth testing. It’s important to always look for ways to remove friction and make it easier for visitors to find what they’re looking for. Then, lead them down the path of least resistance to the end goal you want to achieve.
Test plans are constantly evolving as you follow the data from previous tests. What you decide to test today may change as you learn how your visitors interact with your brand and marketing messages. Companies that embrace testing as a regular practice often see increases in average order values and reductions in cost per acquisition in addition to increases in conversion rates on key goals.
Mike Pisciotta of Marketing Your Purpose says he does a deep dive into his stats three times per week to get the full story on his data. This allows him to avoid making vanity decisions and helps him focus on the long game with stats like lifetime value and return on ad spend (over the life of a campaign).
More Info: www.forbes.com
Categories: Money Matters