December 8, 2017
We’re no soothsayers, but we certainly do our best to hunt down trend predictions farthest in the future as we can. We’ve just found out that Pantone, the world’s biggest company for — let’s say it — colour, just announced their endorsement for 2018’s colour of the year.
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! 💜🔮🎆 A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet
A post shared by PANTONE (@pantone) on Dec 7, 2017 at 5:57am PST
Wouldn’t it be amazing to have a job naming colours? We’ve heard of millennial pink and blood orange (thank you Project Runway!) but ultra violet’s definitely stealing the cake for cutest name of a colour this moment. In fact, we predicted earlier this year that lavender would very quickly dethrone millennial pink, so… you’re welcome, Pantone?
We kid. Since they’ve said it, we’re already counting down to when the streets will be filled with seas of ultra violet and sneaker companies co-opting the colour into their classic styles. To beat everybody to the punch, we’ve selected some of our favourite ultra violet (okay, shades of) pieces from ZALORA and have a discount code so you can fit all these items into your fashion budget!
We love an off-duty look that’s still appropriate in the workplace. One way to flaunt this collarless shirt is to tuck it into jeans and rock a pair of kitten heels to look Parisian-chic. Or pair this gaucho-waist pants that look damn comfortable but has a tapered bottom to accentuate the ankles. Dresses are a no-brainer for uninspired days, but this shift dress is bold enough to convey a fashion statement without the fuss of overthinking.
If shades of purple don’t jive well with your wardrobe, how about plastering this trend on your accessories and makeup? Airports aren’t necessarily where we put our best feet forward with our dressing, but it’s the accents in our ensembles that make us stand out. This Calvin Klein luggage looks so luxurious because of nothing else besides its shade of purple. Don’t leave your wrists empty; Michael Kors watches are pretty, but this in particular sounds off all our alarms, perfect to wear when we’re pointing at shooting stars in the night sky. We love makeup that ties in with fashion, so if you dare, try on this purple eye tint to match complementary pieces of our outfit.
Header image: Pixabay
JUST FOR NYLON READERS!
Quote NYLONSG15 when you hit checkout on zalora.sg to get 15% off* your purchases, from now till 31 December 2017.
*Only 1 Promo Code may be used at a time, valid for one use per customer only, and does not apply for certain excluded brands. Other T&Cs apply.
TERMS & CONDITIONS
- Promotion period is from 1 September to
31 December 2017
- Only one Promo Code may be used at a time.
- The Promo Code may be used on www.zalora.sg only and must be entered upon checkout to be effective.
- The Promo Code is valid for one use per customer only.
- The Promo Code does not apply for certain excluded brands as set out at www.zalora.sg/faq-non-sale/.
- The Terms of Service set out at www.zalora.sg/terms-of-service/ shall apply to all uses of the Promo Code.
- ZALORA reserves the right to amend these terms and conditions or to cancel the Promo Code at any time.
More Info: www.nylon.com.sg