Current Affairs

Amazon Prime membership launches in Singapore


E-commerce giant Amazon has launched its Prime membership programme in Singapore on Wednesday (6 December), which among other benefits includes free international shipping for orders above S$60 for items listed on its US store.

Customers can now sign up for a 30-day free membership trial on Amazon’s website, and pay an introductory monthly fee of S$2.99 if they activate their trial within a month from Wednesday.

When contacted by Yahoo News Singapore, Amazon declined to comment on when charges for customers eligible for the introductory fee will revert to the original price of S$8.99 per month.

Singapore will be the first country in Southeast Asia, and 16th globally, to launch Amazon Prime. Countries in Asia with the membership programme include India, Japan and China.

This comes a day after free shipping options to Singapore for qualifying items over US$125 (S$168) were reported to be no longer applicable.

An Amazon customer service officer, contacted via its live chat option on Tuesday, had said that these shipping changes were implemented “a few weeks back” and that free shipping no longer applies to items “larger than 45.72 cm x 35.56 cm x 20.32 cm, or over 9.07 kg”.

Amazon declined to comment on when these options, offered under Free AmazonGlobal Saver Shipping, were officially terminated.

The e-commerce giant had launched its Prime Now fast delivery service in July.

Apart from qualifying for unlimited free international shipping on orders above S$60 on more than 5 million items from Amazon US via its Amazon Prime Now App, Prime members can also enjoy free two-hour delivery on orders over S$40, between 10am and 10pm daily.

They will also enjoy access to its video streaming service Prime Video and gaming subscription service Twitch Prime.

E-commerce competitor Lazada had launched its own membership programme in April called LiveUp. Benefits offered include rebates and discounts for online supermarket RedMart, Netflix and Uber.

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