(Source: www.forbes.com)

When people think about social media marketing, they tend to jump to Facebook ad strategies and content schedules, photography versus video analytics, and engagement rates. But when you really distill down social media to its most fundamental purpose, it is the thing that most often gets forgotten in the jargon of digital marketing: true social interaction.

If there is one entrepreneur who knows the real value of building social relationships, and how they can extend into the world of social media, it’s health and fitness mogul Andy Frisella: founder of Supplement Superstores, Paradise Distribution, and the renowned fitness brand 1st Phorm International. These brands, among others, bring in more than $100 million a year.

How?

He has built a true community.

Frisella’s mindset and the 17-year journey it took for him to build this personal health empire is worth reading up on in itself. In fact, he has even launched a wildly successful podcast called The MFCEO Project where he shares his brutally blunt advice and mindset while teaching aspiring entrepreneurs and business leaders what it really takes to build something truly successful.

But in order to fully understand Frisella’s intense approach to business, and how he has capitalized on the world of social media so effectively, it’s worth hearing how it all began: back in his first brick-and-mortar Supplement Superstore.

“You have to realize, everything we built from the very beginning was self-funded. We didn’t have rich parents. We didn’t have investors. Everything came out of pocket. And since we didn’t have the budget to advertise, and social media didn’t exist back then, the only way we could get people to come to our store was to go out and meet them.

“Every single day, we would go to every nearby business on foot, shake hands with the owners, people in the store, and I’d say, ‘Hey, I’m Andy, I own Supplement Superstores down the road. This is what we do, and if you need anything just come see us.’ That’s how we made friends, and started to have 2-3 people show up every day. And in order to keep them in the store, we would talk with them, talk about their lives, their kids, etc.

More Info: www.forbes.com

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