Here’s why Tim Cook doesn’t think the iPhone X is expensive
Since the announcement of the iPhone X, we’ve seen many comments about its pricing and how you can buy so much more for its price. However, Apple CEO Tim Cook doesn’t think so and shared his thoughts on the pricing in an interview on the “Good Morning America” talk show.
In response to a Twitter’s question on whether the price tag of the iPhone X is out of reach for the average American, Cook responded that the device is actually “a value price”. Below is his full statement:
Well, it’s a value price actually for the technology that you’re getting. As it turns out, most people are paying for phones over long periods of time. And so, very few people will pay the full price of the phone initially. Also, most people actually trade in their current phone, and some carriers throw in subsidies and discounts.
When you look at it, the iPhone in particular has become so essential in our daily lives, people want it do more and more and more. So we’ve built more and more technologies into it to be able to do that
Cook’s statement is unlikely to go down well with many consumers as the iPhone X is without a doubt the most expensive iPhone to date. Android fans will also point out that the iPhone X is overpriced as many of the “new technologies and features” have been used by Android phones for many years at more acceptable price ranges. For example, Samsung has been using OLED displays for its Galaxy flagship phones since 2010. Built-in wireless charging was introduced on the Galaxy S6 in 2015. Recent Android flagship devices with edge-to-edge displays such as the Essential and Galaxy Note8 do not cost as much as the iPhone X.
However, Apple should not be blamed for the exorbitant pricing of the iPhone X according to KGI Securities analyst Ming-Chi Kuo. Samsung’s control over OLED might have contributed to the high cost of the display. In addition, its TrueDepth camera is possibly the most advanced facial recognition system found in a consumer device, which might explain the higher price tag.
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