(Source: www.inc.com)

TED Speaker and emotional intelligence expert Brene Brown has tackled topics super relevant to entrepreneurs, from our neurotic competition to have the most difficult life to how we can work with people we can’t stand.

Her new book Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone begins with one of the toughest pieces of advice you can get. And Brown got it from Oprah Winfrey:

Her advice is tacked to the wall in my study: “Do not think you can be brave with your life and your work and never disappoint anyone. It doesn’t work that way.”

Let’s unpack this killer quote into three big ideas:

No one’s going to care as much as you do: I recently heard about a mom-and-pop shop that was overwhelmed and desperately needed help. The problem? They couldn’t find people to hire who cared as much as they did. Unfortunately, we can be too eager to go on this fool’s errand, burning ourselves out, waiting to pursue a big goal or even putting a great opportunity on hold until someone else cares. It is an awful, often unrealistic burden to put on other people, not to mention on yourself. Seek support, not a twin.

No one should care as much as you do: If you spent years of your life pursing a particular path, then no one else should care about your passion as much as you do – otherwise, it would be their path, too! The sacrifices you have or will make to reach your goal should not be understood by other people simply because they have their own set of goals to pursue. People are often disappointed not because you did something wrong, but that you did something that doesn’t match their personal standards. It often has nothing to do with you.

No one will understand as much as you do: Your partner, your friends, your family and even the public at large may praise what you are doing, but do not mistake that for them understanding what you are doing. Accept that the work you put in will often be invisible to even your biggest supporters and you’ll save yourself from disappointment for both yourself and others.

It’s your dream; not somebody else’s. Waiting for a cosign usually yields disappointment, as not everyone can or should get your intention as much as you do.

More Info: www.inc.com

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