(Source: www.businessinsider.com)

The INSIDER Summary:

  • Magnolia, Chip and Joanna Gaines’ lifestyle brand, is launching a product line at Target called Hearth & Hand.
  • The line features over 300 items from 

    home décor to gifts, and most of them will be under $30.

  • Hearth & Hand will come out on November 5.

  • Target gave INSIDER a closer look at four of the products.

“Fixer Upper” stars Chip and Joanna Gaines are launching a new product line at Target called Hearth & Hand with Magnolia.

From November 5, you’ll be able to browse over 300 items designed by the house-flipping duo, including tabletop pieces, home décor, and gifts.

The couple’s first exclusive line for a retailer, Hearth & Hand will be set up like “a little shop inside of Target” with a “modern farmhouse” vibe, as Chip revealed in a blog post on Tuesday.

“The collection reflects a modern take on Magnolia’s signature aesthetic with modern, classic, industrial, and vintage touches,” Target wrote in a press release that same day.

The best part? While prices will range from 99¢ to $129.99, most of the line will cost less than $30. 

INSIDER reached out to Target for a closer look at four of the products from Hearth & Hand. From this sneak peek alone, we can’t wait to shop the line come November.

These delicate vases would brighten up kitchen countertops.

In Target’s press release, Joanna explained what drove her and Chip to create Hearth & Hand: “At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in.”

This place card holder would be a great addition to a wedding.

“We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point,” Joanna told Target.

These pitchers would make a great housewarming gift for a friend or family member.

To kick off their partnership with Target, Chip and Joanna are working with Target House at St. Jude Children’s Research Hospital to redesign their dining room before this year’s holiday season.

Target House provides free long-term housing for St. Jude patients and their families.

These gray-and-white striped linens have a rustic look.

In addition to launching Hearth & Hand, Chip and Joanna are currently filming the fifth season of “Fixer Upper” and promoting Chip’s upcoming book, “Capital Gaines.”

More Info: www.businessinsider.com

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