During a finance class at Purdue University, Rohan Thakkar glimpsed the financial illiteracy of his classmates: When the professor asked “Who knows what the Dow Jones is?” only 25 of the 100 students raised their hands.Even after graduating with a business degree in 2013, Thakkar struggled to find portfolio management and tax planning advice he could easily understand. And it wasn’t just him: Only a quarter of 23- to 35-year-olds have a basic understanding of topics like inflation, bonds and mutual funds. That’s when it hit him—young adults need more straightforward financial resources.So the AOL and Thrive Global columnist started Orca Financial, a website that uses dating, jedis and celeb memes to explain complex fiscal subjects. With emoji IPO explainers and posts like “ How the Dow Jones is like your favorite Instagram influencer ,” now those 75 Boilermakers have no excuses for not raising their hands.
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